No Shirt, No Shoes! That was our approach to creating a unique car ad.
We used humor to help our client, RPT, stand out. Our challenge was to re-brand RPT as a choice dealer for high-end pre-owned vehicles. With our "Upgrade" campaign, RPT saw an increase in sales and some celebrity like-fandom.
Upgrading your life has never been easier.
All images used with permission from RPT.